About Us

Our Mission

To make fashion aware women not compromise on their style sense and continue looking great during the most wonderful phase of their life.

Our Story

Pregnancy is that distinct time in a woman’s life when she deserves to feel awesome. At Mine4Nine we craft fashionable, comfortable and high-quality maternity wear to let you seamlessly convey your original style sense to your new curves. From your day-after-day must-haves to special occasion attires, you can get all selections from us.

It’s not always easy, growing a little life inside of you. The morning sickness | The hormones | Cravings | Cramps | Emotional fluctuations | The sleeplessness and above all, the changes in your body. Amidst so much to handle, wardrobe should be least of your worry. Isn’t it?  Well, you have our back.

For Moms by a Mom

The business, brought in existence by a women entrepreneur, a mother of two. She profoundly understands the needs of a pregnant woman from her own experience. The reflection of that can be seen in our designs.

Inspired by each one of you

Way back when we started, affordable and trendy maternity clothes were not available in India, We started this brand to let the Indian women be liberated from those clumsy and oversized maxis, which they wore during pregnancies and be educated about the special maternity wear need for those nine months. There was a huge gap of maternity clothes in market specially for working women and socially active women who had to frequently meet people and needed a wardrobe to fulfil their need. We are a community of 1,00,000 + moms today.

Mine4nine ensembles take care of the entire wardrobe needs of pregnant women and creates a value of Trend, Quality, Functionality, comfort, affordability and availability. The maternity wear solutions help you carry your fashion sense everywhere right from work, social gatherings, parties and home.

Thanks to all our customers and collaborators, we see our clothes being worn by moms across the country, we have curated our collection around functionality, occasion and core type.

9 months and beyond

Crafted with love, this apparel will expand with the unique transformation in your body from trimester to trimester. These apparels embraces all the shifts in your body and adjust to it comfortably. They have concealed zippers, buttons at the front which allows the ensemble to be used for nursing purpose post pregnancy. You can Feed your child comfortably and confidently without much hassles. These functional zippers are placed strategically on the garment to let you utilise it for a longer time beyond child birth.

The design versatility help you accommodate the transition. Our silhouettes flatter your baby bump.

About Our Founder

A mother of two, Rakhi Khera was the quintessential homemaker happy in her family chores until she turned her penchant for design into a mom-perineurial instinct. Not having had access to stylish clothing during her own pregnancy she wanted to do something for the would-be moms. She started this venture in 2014 out of a unit in the rear-balcony of her home.

She along with her brand have been well recognized and awarded by industry and academia.

She is the Face of the MSME development campaign by Walmart named “Vriddhi”. She has been recognized and accredited by corporates and academia like Walmart, Amazon Saheli, Goldman Sachs, We connect, IIMB NSRCEL, WEDP, Nestle and IIT Madras. "Media Mention" Her story was covered by Business Standard ,Your Story ,Tribal box among others.
Business Standard logo Mine4NineThe Tribal BoxYourstory logo Mine4Nine

About Our Co Founder

Rajeev Khera Co-Founder Abiti Bella Enterprises Image

Rajeev Khera is Resourceful, enthusiastic business leader, connecting solution providers and explorers.

He is an industry professional with extensive experience of 22+ years in business development, sales operations and alliance management. He has a fulfilling career journey, leading various teams at large companies like Airtel, Alcatel-Lucent and Huawei. He is a people’s manager and has built trusted relationship with partners, customers and co-workers across multiple organization levels.

He has a strong entrepreneurial spirit and has mentored and supported some great business ideas. His latest venture is an agritech start-up called “Chakki Peesing”, besides actively mentoring Mine4nine. His fortes are strategic thinking, business finance, brand building and marketing.